NFW Blog - OLD

Expanding access to MIRUM® in partnership with Veshin Factory

NFW — Thu, 19 Oct 2023 16:00:00 GMT

We’ve partnered with Veshin Factory, an ethical manufacturing facility that specializes in working with leather alternatives, to offer a MIRUM® white label catalog for the very first time. Together, we’re expanding access to MIRUM® and supporting brands looking to replace plastic-based alternatives with MIRUM®’s superior, plastic-free performance.

The catalog includes handbags, backpacks, small leather goods, home goods, pet collars, and more.

By combining our innovative material solutions with Veshin’s expert design and craftsmanship, we’ve created a range of plastic-free, low-carbon designs that will catapult the market into the future. Hear more from Veshin's founder and CEO Joey Pringle below.

Circularity in action: NFW launches Endwell Program

NFW — Wed, 29 Mar 2023 11:30:00 GMT

“Reduce, reuse, recycle.” We’ve all heard the catchphrase time and time again. It has helped popularize the idea that we can solve the plastics problem with recycling, but the approach is flawed. The truth is, no amount of reducing, reusing, or recycling will change the fundamental issues with products that are unsustainable from the start. Plastic will pollute our environment: no matter when it’s discarded — after one use or many — it can only contribute toxins back into the ecosystem.

MIRUM® makes its runway debut with Stella McCartney

NFW — Thu, 16 Mar 2023 15:25:08 GMT

“The future of fashion has arrived,” Stella McCartney said in reference to MIRUM® used as part of her Winter 2023 Collection that debuted at Paris Fashion Week earlier this month.

The collection featured new editions of Stella McCartney’s iconic Falabella and Frayme bags crafted from MIRUM®.

MIRUM® launches expanded color collection

NFW — Tue, 14 Feb 2023 14:10:04 GMT

We’re excited to announce the addition of four new colors to our MIRUM® Signature Collection.

Our Signature MIRUM® collection delivers on your specific aesthetic and functional needs and offers the only durable, premium-feel leather complement made with 100% biobased ingredients. MIRUM® is the climate-friendly solution for designers and brands looking to shrink their footprints and expand their creative palettes.

Always plastic free and now available in more colors than ever before.

After years of searching for the perfect material, Indian fashion house Anita Dongre launches accessories collection Made with MIRUM®

NFW — Tue, 31 Jan 2023 17:37:16 GMT

After years of searching for a plastic-free alternative to leather, Indian fashion designer Anita Dongre finally found the perfect solution in MIRUM®.

“I have dreamt of this collection for close to 20 years now. I knew exactly what I wanted these designs to be and yet every vegan alternative to leather was a plastic-based pollutant. With this line of MIRUM® and glassbead bags, I’m excited to finally launch a collection of handbags that are luxurious and give back to the planet we collectively call home,” said Anita Dongre.

2022: Scaling up and going global

NFW — Thu, 15 Dec 2022 15:30:04 GMT

As 2022 comes to a close, it is the perfect time to reflect on this year’s events, accomplishments, and progress. 2022 was a year of unprecedented innovation and growth for the NFW team, and we are extremely proud of what we were able to accomplish. We brought new materials to market in CLARUS®, PLIANT™, and TUNERA™, traveled to events around the world, including the World Economic Forum in Davos, Plastic Waste Free World in Cologne, and Lineapelle in Milan, and partnered with even more global brands to bring our vision of a material-rich, plastic-free future to life. Everything we do is rooted in a belief that we can enable people and the planet to thrive together — and it’s hard not to get excited about that.

With 2023 on the horizon, we wanted to take a minute to reflect on some highlights from the past twelve months.

NFW featured in Salesforce and Fortune Ecopreneur series

NFW — Thu, 08 Dec 2022 20:34:53 GMT

Earlier this year, Salesforce and Fortune made a trip to our headquarters in Peoria, Illinois, to film a feature for their Ecopreneur series, which celebrates everyday people stepping up to create extraordinary climate solutions.

We're excited to share that episode is now live!

NFW and UNLESS Collective launch the zero plastic, biobased sneaker

NFW — Thu, 01 Dec 2022 14:07:21 GMT

Meet The Degenerate, the world's only plastic-free, biobased shoe that uses NFW’s entire ecosystem of materials—a groundbreaking collaboration between NFW and UNLESS Collective. The Degenerate is a durable, comfortable, and chic sneaker that—unlike all conventional sustainable footwear—is designed to naturally decompose. This is the beginning of a new era for footwear. The Degenerate proves that plastic is not necessary.

2022 Holiday Gift Guide: MIRUM® & CLARUS® gifts for everyone on your list

NFW — Mon, 28 Nov 2022 11:09:20 GMT

‘Tis the season to make your list and check it twice. While you’re shopping this year, don’t miss these incredible products that feature all-natural, sustainable NFW materials. There’s something for everyone, and you can rest assured that these products won’t damage the planet the way plastic-based products do.

This year the list of potential gifts (for you or someone else) has grown immensely. NFW is proud to be working with visionary brands from around the world. Make sure and get your favorites fast as the "sold out" list is getting bigger! Already gone are:

Brave GentleMan footwear and accessories
Dapper Notes Abbott Road notebook
H&M Rhinestone chain-detail court shoes
Ministry of Supply PlantForm wallet

Stella McCartney, Allbirds, Reformation and Pangaia link up with NFW to push regenerative agriculture forward

NFW — Wed, 12 Oct 2022 13:29:57 GMT

NFW is teaming up with Stella McCartney, Allbirds, Pangaia, and Reformation to produce the most traceable and low-carbon MIRUM® ever made. MIRUM already emits up to 10x less greenhouse gas emissions than conventional leather and plastic leather alternatives, but we know we can still do better. Through this collaboration with groundbreaking sustainability leaders, we will produce MIRUM with a Climate Beneficial™ cotton backer sourced from the California Cotton and Climate Coalition (C4), a project of Fibershed, to shrink MIRUM’s environmental footprint even more and steward regenerative agricultural practices.